Original paper
Motivations of the Ethical Consumer
Abstract
There are strong indications that many consumers are switching towards more socially and environmentally responsible products and services, reflecting a shift in consumer values indicated in several countries. However, little is known about the motives that drive some toward, or deter others from, higher levels of ethical concern and action in their purchasing decisions. Following a qualitative investigation using ZMET and focus group...
Paper Details
Title
Motivations of the Ethical Consumer
Published Date
Apr 19, 2007
Journal
Volume
79
Issue
4
Pages
445 - 467
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Notes
History