Original paper
At Odds: Laughing and Thinking? The Appreciation, Processing, and Persuasiveness of Political Satire
Abstract
This study constructs and tests a conceptual model of how and for whom political satire affects political attitudes. With an experiment, we show that young adults compared to older people are more absorbed in satirical items than in regular news. Subsequently, absorption decreased counterarguing such that the attitude toward the satirized object was affected negatively. By contrast, we show that political satire positively affects the attitude...
Paper Details
Title
At Odds: Laughing and Thinking? The Appreciation, Processing, and Persuasiveness of Political Satire
Published Date
Jul 15, 2015
Journal
Volume
65
Issue
5
Pages
721 - 744
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Notes
History