Shopping as a destination attraction: An empirical examination of the role of shopping in tourists’ destination choice and experience

Shopping as a tourist activity has only recently been subjected to academic analysis and discussion. To date much of the published literature is focused on shopping as an activity. The present paper reports on a survey of 1,630 tourists to a popular Australian tourist destination. The present study extended previous research by studying shopping as a factor in destination choice with a sample of both shoppers and non-shoppers, and with the aim...