Structuring and Understanding the Coaching Industry: The Coaching Cube.

We offer a theoretical coaching cube that helps to structure and understand the coaching industry. The three dimensions of the cube refer to (1) coaching agendas (what); (2) coaches' characteristics (who); and (3) coaching approaches/schools (how). Each dimension is described by discussing the academic literature surrounding it. Using an economic and psychological perspective, we explore which combinations of these three dimensions are more...