What makes people decide to pay more? Understanding cooperation in the context of an alternative food network

In recent decades, cooperative behaviour has been the target of much research. Although there is some evidence about the motives that lead people to engage in cooperation, there is still little research on cooperation models in real-life settings. To shed some light on this issue, we studied cooperation in an alternative food network. This organization is based on social and environmental concerns, and its appeals to subscribers can be...