Review paper
A perspective on regional and global strategies of multinational enterprises
Volume: 35, Issue: 1, Pages: 3 - 18
Published: Jan 1, 2004
Abstract
Multinational enterprises (MNEs) are the key drivers of globalization, as they foster increased economic interdependence among national markets. The ultimate test to assess whether these MNEs are global themselves is their actual penetration level of markets across the globe, especially in the broad ‘triad’ markets of NAFTA, the European Union and Asia. Yet, data on the activities of the 500 largest MNEs reveal that very few are successful...
Paper Details
Title
A perspective on regional and global strategies of multinational enterprises
Published Date
Jan 1, 2004
Volume
35
Issue
1
Pages
3 - 18
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