The Colors of Anger, Envy, Fear, and Jealousy

Word associations or verbal synesthesia between concepts of color and emotions were studied in Gersnany, Mexico, Poland, Russia, and the United States. With emotion words as the between-subjects variable, 661 undergraduates indicated on 6-point scales to what extent anger, envy, fear, and jealousy reminded them of 12 terms of color. In all nations, the colors of anger were black and red, fear was black, and jealousy was red. Cross-cultural...