Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
Abstract
Based on three empirical studies, this research sets out to conceptualise and subsequently operationalise the construct of consumer perceived ethicality (CPE) of a company or brand. Study 1 investigates consumer meanings of the term ethical and reveals that, contrary to philosophical scholars’ exclusively consequentialist or nonconsequentialist positions, consumers’ ethical judgments are a function of both these evaluation principles,...
Paper Details
Title
Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
Published Date
Jun 9, 2012
Journal
Volume
111
Issue
4
Pages
551 - 565
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History