Smoking Cessation Intervention on Facebook: Which Content Generates the Best Engagement?
Volume: 17, Issue: 11, Pages: e244 - e244
Published: Nov 11, 2015
Abstract
Social media offer a great opportunity to deliver smoking cessation treatment to young adults, but previous online and social media interventions targeting health behavior change have struggled with low participant engagement. We examined engagement generated by content based on the Transtheoretical Model of Behavior Change (TTM) in a motivationally tailored smoking cessation intervention on Facebook.This study aimed to identify which...
Paper Details
Title
Smoking Cessation Intervention on Facebook: Which Content Generates the Best Engagement?
Published Date
Nov 11, 2015
Volume
17
Issue
11
Pages
e244 - e244
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