We're all connected: The power of the social media ecosystem
Abstract
null null Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they ‘live’ online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do...
Paper Details
Title
We're all connected: The power of the social media ecosystem
DOI
Published Date
May 1, 2011
Journal
Volume
54
Issue
3
Pages
265 - 273
Citation Distributions