Review paper
Pursuing capabilities of flexibility and quality: financial performance implications for mass customisers
Volume: 1, Issue: 2/3, Pages: 260 - 260
Published: Jan 1, 2006
Abstract
Researchers illustrate many theoretical concepts of mass customisation with case examples. Although case examples provide interesting stories, these concepts have not been thoroughly tested and have limited generalisability. Few studies provide broader rigorous tests of mass customisation concepts. This study addresses mass customisation from a broader perspective using 126 mass customising companies to test the tactical requirements of a mass...
Paper Details
Title
Pursuing capabilities of flexibility and quality: financial performance implications for mass customisers
Published Date
Jan 1, 2006
Volume
1
Issue
2/3
Pages
260 - 260
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