Sociology

Business

Consumer research

Social science

Biology

Germination

Advertising

Marketing

Interdependence

Psychology

Construal level theory

Self construal

Botany

Social psychology

Priming (agriculture)

Journal of Consumer Research

Journal Article Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking Get access Naomi Mandel Naomi Mandel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 30, Issue 1, June 2003, Pages 30–40, https://doi.org/10.1086/374700 Published: 01 June 2003

Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking