Using contingent valuation to explore willingness to pay for renewable energy: A comparison of collective and voluntary payment vehicles

This study uses a split-sample, dichotomous choice contingent valuation survey of 1574 U.S. residents to explore willingness to pay (WTP) for renewable energy under collective and voluntary payment vehicles, and under government and private provision of the good. We also evaluate the impact of “participation expectations” on stated WTP. We find some evidence that, when confronted with a collective payment mechanism, respondents state a somewhat...