An Exploratory Study on the Satisfaction and Barriers of Online Trip Planning to China: American College Students' Experience

The Internet is one of the major information sources for trip planning. However, sometimes it can be difficult to use, especially for planning a trip to a novel destination with a different culture. Using mixed methods which comprise process tracing, think-aloud protocol, and clickstream analysis, this research explores the usability problems and barriers when American college students are planning trips to China online. The results illustrate...