Review paper
A Call for Creativity in New Metrics for Liquid Media
Abstract
This paper presents a call for creativity, within adaptive structures, to develop new metrics for new media. It first reviews recent innovations in audience metrics for online media, including some evolving metrics for the Web 2.0 media ecosystem. It then describes the disciplinary roots of academic research on which the current understanding of audience engagement and persuasion are based. It further describes current software and hardware...
Paper Details
Title
A Call for Creativity in New Metrics for Liquid Media
Published Date
Mar 1, 2009
Volume
9
Issue
2
Pages
44 - 61
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