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Reactive Effects of a Survey On the Television Viewing Behavior of a Telemetric Television Audience Panel
Abstract
Data from telemetric television audience panels are invaluable for commercial and scientific television reseanch. For the study of most research questions, however, it is necessary to request additional information from the panel participants. Such interventions can only be permitted if they do not threaten the validity of the telemetric data. This study investigates whether a questionnaire intervention disrupts the viewing behavior of a...
Paper Details
Title
Reactive Effects of a Survey On the Television Viewing Behavior of a Telemetric Television Audience Panel
Published Date
Apr 1, 1996
Journal
Volume
20
Issue
2
Pages
204 - 229
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