Customer behavior toward online insurance services in India
Volume: 19, Issue: 2, Pages: 120 - 133
Published: Jun 1, 2012
Abstract
The use of web-based technologies as a service delivery medium has added new elements to service dissemination. Escalation in self-service technologies has provided customers with multiple choice for using services offered by an organization. The online service attributes of ‘convenience’ and ‘ease of use’ are being given priority by companies for designing web-based services. In India, online shopping in general and online insurance services in...
Paper Details
Title
Customer behavior toward online insurance services in India
Published Date
Jun 1, 2012
Volume
19
Issue
2
Pages
120 - 133
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