The Effects of Fantasy Football Participation on Team Identification, Team Loyalty and <small class="caps" xmlns:m="http://www.w3.org/1998/Math/MathML" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">NFL</small> Fandom
Abstract
An estimated 35 million people in North America participated in fantasy sport in 2011. This study examines how participation levels in fantasy football affect team identification, team loyalty, fandom of the National Football League (NFL ), and consumer behavior. Survey results indicate higher fantasy participation levels leading to higher team identification, higher team loyalty, and higher fandom, where fandom of the NFL is higher than team...
Paper Details
Title
The Effects of Fantasy Football Participation on Team Identification, Team Loyalty and <small class="caps" xmlns:m="http://www.w3.org/1998/Math/MathML" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">NFL</small> Fandom
Published Date
Jan 1, 2013
Journal
Volume
8
Issue
1
Pages
207 - 227
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Notes
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