The Factors to Hinder Small Retail Entities from Developing E-Commerce and Its Strategy

For the status that the transaction volume of C2C is greater than B2C in consumer-oriented e-commerce, this paper analyzed the problems encountered by the B2C e-commerce model with no physical store and the good conditions that the traditional retail companies have in developing e-commerce. This paper hold that why the traditional retail companies do not want to develop e-commerce has some reasons: first, they do not want to be pathfinder;...