The limited effects of power on satisfaction with joint consumption decisions

Volume: 21, Issue: 3, Pages: 277 - 289
Published: Jul 1, 2011
Abstract
We conduct three experiments in which participants in dyads choose between two restaurants, each of which is preferred by only one participant, and one participant has the power to decide which restaurant both will patronize. We find that the power to make a joint decision increases satisfaction with the choice only when those involved have a competitive decision orientation, a weak or anonymous relationship, and the outcome they choose is...
Paper Details
Title
The limited effects of power on satisfaction with joint consumption decisions
Published Date
Jul 1, 2011
Volume
21
Issue
3
Pages
277 - 289
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