Review paper
Going shopping: key determinants of shopping behaviors and motivations
Volume: 27, Issue: 4, Pages: 154 - 165
Published: May 1, 1999
Abstract
Going shopping is a major source of relaxation as well as a household chore. Associated with females, the activity is under pressure due to time constraints, changing social roles and technological advances. In this paper, the impact of changing social pressures on going shopping is examined among married households. Key constructs are sex and shopping context which determine shopping responsibility among household members. Based on a large...
Paper Details
Title
Going shopping: key determinants of shopping behaviors and motivations
Published Date
May 1, 1999
Volume
27
Issue
4
Pages
154 - 165
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