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doi.org/10.2307/1251854
Other
Market Orientation: Antecedents and Consequences
Bernard J. Jaworski
11
,
Ajay K. Kohli
25
View all 2 authors
Journal of Marketing
10.40
Volume: 57, Issue: 3, Pages: 53 - 53
Published
: Jul 1, 1993
5,196
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Basic Info
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Paper Fields
Marketing
Orientation (vector space)
Business
Mathematics
Geometry
Market orientation
Paper Details
Title
Market Orientation: Antecedents and Consequences
DOI
doi.org/10.2307/1251854
Published Date
Jul 1, 1993
Journal
Journal of Marketing
Volume
57
Issue
3
Pages
53 - 53
Notes
History
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