Committing to implementation intentions: Attention and memory effects for selected situational cues

Two studies tested whether forming implementation intentions (Gollwitzer, Am Psychol 54:493–503 in 1999) results in a heightened activation of specified situational cues. Going beyond prior studies, participants of the present studies specified these opportunities on their own (i.e., the action cues were not assigned by the experimenter), and activation level was assessed by attraction of attention and recall performance rather than lexical...