The “Mail-Order-Bride” (MOB) Phenomenon in the Cyberworld

Information technology (IT) is often an enabler in bringing people together. In the context of this study, IT helps connect matchmaking service providers with those looking for love, particularly when a male seeks to meet and possibly marry a female from another country: a process which results in over 16,500 such ‘mail-order-bride’ (MOB) marriages a year in the United States alone. Past research in business disciplines has been largely silent...