CRM in social media: Predicting increases in Facebook usage frequency

The purpose of this study is to (1) assess the feasibility of predicting increases in Facebook usage frequency, (2) evaluate which algorithms perform best, (3) and determine which predictors are most important. We benchmark the performance of Logistic Regression, Random Forest, Stochastic Adaptive Boosting, Kernel Factory, Neural Networks and Support Vector Machines using five times twofold cross-validation. The results indicate that it is...