Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Abstract
Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values. This article describes the development of a scale measuring both values obtained from the pervasive consumption experience of shopping. The authors develop and validate the...
Paper Details
Title
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Published Date
Mar 1, 1994
Journal
Volume
20
Issue
4
Pages
644 - 644
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Notes
History