How Digital Content Resellers are Impacting Trade Book Publishing

Volume: 25, Issue: 3, Pages: 139 - 146
Published: Jun 10, 2009
Abstract
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices...
Paper Details
Title
How Digital Content Resellers are Impacting Trade Book Publishing
Published Date
Jun 10, 2009
Volume
25
Issue
3
Pages
139 - 146
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