Forecasting cross-population innovation diffusion: A Bayesian approach

We introduce a cross-population, adaptive diffusion model that can be used to forecast the diffusion of an innovation at early stages of the diffusion curve. In this model, diffusion patterns across the populations depend on each other. We extend the model presented by Putsis, Balasubramanian, Kaplan and Sen (1997) [Putsis, W.P., Balasubramanian, S., Kaplan, E.H., Sen, S.K., 1997. Mixing behavior in cross-country diffusion. Marketing Science, 16...