1992: THE END TO EUROPEAN NATIONAL ORGANISATIONS

As 1992 approaches, European executives are taking a more critical view of the organisational restructuring which will be necessary in many European enterprises. The four main areas which will have an effect on the European business environment are: (1) a “free market” in standards, (2) elimination of border restrictions, (3) new competition in public procurement, and (4) moves towards financial integration. In response four broad managerial...