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doi.org/10.1287/mksc.2013.0828
Original paper
Prerelease Buzz Evolution Patterns and New Product Performance
Guiyang Xiong
10
,
Sundar G. Bharadwaj
21
View all 2 authors
Marketing Science
4.90
Volume: 33, Issue: 3, Pages: 401 - 421
Published
: May 1, 2014
72
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Basic Info
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Paper Fields
Product (mathematics)
Business
Marketing buzz
Advertising
Mathematics
Geometry
Paper Details
Title
Prerelease Buzz Evolution Patterns and New Product Performance
DOI
doi.org/10.1287/mksc.2013.0828
Published Date
May 1, 2014
Journal
Marketing Science
Volume
33
Issue
3
Pages
401 - 421
Notes
History
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