“Beyond the Attitude-Behaviour Gap: Novel Perspectives in Consumer Ethics”: Introduction to the Thematic Symposium

Research into the ethical, sustainable, green and sociopolitical aspects of consumption has grown considerably since the 1990s. As Belz and Peattie (2009) suggest, however, perhaps the most consistent finding within this burgeoning literature has been inconsistency between what people say (or express via attitudes, values etc.) and what they actually do—the so-called ‘‘attitude-behaviour’’ and ‘‘intention-behaviour’’ gaps (e.g., Bray et al....