Review paper
Scientific progress in measurement theory?
Abstract
This article is a response to the March, 2013, special issue of the AMS Review, which was purportedly about “scientific progress in marketing” but in fact was about measurement in marketing. Even narrower than that, the special issue was about “formative measurement” in marketing. The present article contends that the problems raised by the special issue’s authors were solved earlier by Rossiter’s C-OAR-SE measurement theory. Four key references...
Paper Details
Title
Scientific progress in measurement theory?
Published Date
Jul 19, 2013
Journal
Volume
3
Issue
3
Pages
171 - 179
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