Measuring the value of online communities
Abstract
Purpose – The purpose of this paper is to provide a set of measures that enable better understanding of online communities, their value and the strategic decisions best suited to them. Design/methodology/approach – After an initial definition of terms and classification of online communities, a framework for assessing the value of communities is presented, enumerating benefits by their relationship to risk and reward. The disconnect between such...
Paper Details
Title
Measuring the value of online communities
Published Date
Jan 14, 2014
Journal
Volume
35
Issue
1
Pages
29 - 42
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