Other
Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
Volume: 23, Issue: 3, Pages: 227 - 239
Published: Sep 1, 2006
Abstract
This study examines relationships between a new measure of consumer attitudes toward consumption alternatives resulting from market globalization, several attitudinal antecedents (materialism, susceptibility to normative influence and consumer ethnocentrism), and a hypothesized consequence of these attitudes — preference for global brands. Following validation of the new measure in three culturally distinct markets, South Korea, the US, and...
Paper Details
Title
Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
Published Date
Sep 1, 2006
Volume
23
Issue
3
Pages
227 - 239
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History