Home‐based business sectors in the rural economy

Purpose The purpose of this paper is to challenge calls for a monolithic rural home‐based business (HBB) sector and instead propose meaningful sub‐sectors of HBB that fit within contemporary rural economic development theory. This informs business support and policy objectives. Design/methodology/approach Survey analysis of rural microbusinesses in the North East of England compares home‐based and other rural microbusinesses to illustrate their...