The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

Volume: 28, Issue: 2, Pages: 145 - 159
Published: Mar 1, 2004
Abstract
null null The Korean mobile telecommunication services industry is entering a new transition period. This has been brought about by the market for mobile telecommunications reaching maturity, the launching of the IMT-2000 service and the scheduled introduction of mobile number portability. In response, the industry is shifting its strategic focus away from attracting new customers, towards retaining existing customers through the promotion of...
Paper Details
Title
The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services
Published Date
Mar 1, 2004
Volume
28
Issue
2
Pages
145 - 159
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