doi.org/10.1016/j.ijresmar.2013.05.002

Same sound, same preference? Investigating sound symbolism effects in international brand names

Christina Kuehnl
12
,
Alexandra Mantau
2
International Journal of Research in Marketing7.50
Volume: 30, Issue: 4, Pages: 417 - 420
Published: Jun 5, 2013
Paper Fields
Paper Details
Title
Same sound, same preference? Investigating sound symbolism effects in international brand names
DOI
doi.org/10.1016/j.ijresmar.2013.05.002
Published Date
Jun 5, 2013
Journal
International Journal of Research in Marketing
Volume
30
Issue
4
Pages
417 - 420
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