Review paper
Service experience co-creation: conceptualization, implications, and future research directions
Abstract
Purpose – The collective, interactive aspects of service experience are increasingly evident in contemporary research and practice, but no integrative analysis of this phenomenon has been conducted until now. The purpose of this paper is to conceptualize service experience co-creation and examines its implications for research and practice. Design/methodology/approach – To map the multi-approach research area of service experience co-creation,...
Paper Details
Title
Service experience co-creation: conceptualization, implications, and future research directions
Published Date
Apr 20, 2015
Volume
26
Issue
2
Pages
182 - 205
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