Why We Watch, Why We Play: The Relationship Between Fantasy Sport and Fanship Motivations

Published on Jan 10, 2013in Mass Communication and Society3.309
路 DOI :10.1080/15205436.2011.635260
Andrew C. Billings33
Estimated H-index: 33
(UA: University of Alabama),
Brody J. Ruihley9
Estimated H-index: 9
(UC: University of Cincinnati)
Sources
Abstract
This study compares the tendencies and motivations of the traditional sport fan (who consumes sport to see if his or her favorite teams/players are victorious) and the relatively newer fantasy sport fan (who consumes with the added variable of wanting to see certain players do well in order to secure personal fantasy team victories). A total of 1,261 traditional and fantasy sport consumers were surveyed, with results indicating that fantasy sport users had elevated levels of enjoyment, entertainment, passing time, social interaction, and surveillance motivations when compared to traditional fans. No significant difference was found between the two groups in terms of arousal, whereas traditional fans scored higher regarding escape motivations. In addition, all motivation behaviors increased significantly based on the amount of fantasy sport involvement, leading to the conclusion that fantasy sport participants have many of the same fanship motivations as traditional nonplaying fans, albeit at higher and of...
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A total of 529 respondents who had participated in fantasy sport in the past year completed a survey regarding their media consumption habits and motivations for play. Significant age divides were uncovered between players who were younger than age 35 as opposed to respondents who were 35 and older. Overall, younger participants consumed 4.2 more hours of sports media content per week and were more likely to participate in fantasy sport because of entertainment, enjoyment, and surveillance desir...
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Fantasy sport joins competition, sport knowledge, and socialization into one interactive sport activity. This research specifically focuses on the socialization aspects of the activity. This analysis addresses overall satisfaction in fantasy sport, future intentions to return to the activity, and reasons why fantasy sport users (FSUs) do or do not use message boards. Data were collected from 322 FSUs in a questionnaire format using quantitative-scale items and qualitative open-ended questions. T...
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Sport fandom is one of the preeminent leisure activities in our society, and contemporary sport consumption has evolved to a point wherein it includes several activities such as event attendance, television viewership, and publication subscriptions, both online and in print. Among these means of sport fan consumption is fantasy sport participation. While the activity has grown immensely within the past few decades, relatively little is known about who participates and what impact participation h...
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Abstract The growth of fantasy sports into a multi-billion dollar industry has made it an important component of the sports industry. Sport leagues must acknowledge the impact fantasy sports have on the way its participants consume their sport. This study examines the impact of fantasy football on the consumption of NFL-related products and services using an adapted version of the attitude/behavior model developed [Fazio, R. H., Powell, M. C., & Herr, P. M. (1983). Toward a process model of the ...
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#1Todd M. Nesbit (Penn State Erie, The Behrend College)H-Index: 8
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This article analyzes the impact of playing fantasy sports on the television viewership of the National Football League and of Major League Baseball. Using survey data from the ESPN Sports Poll, this study found evidence suggesting that fantasy sports participation leads to an increase in the number of games watched on television and, therefore, acts as a complement to televised sporting events. The greater demand for televised sports should arguably increase the value of advertising spots and, ...
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