Lessons From the Happiest Place on Earth

THE ROOTS OF DISNEY AND ITS RELEVANCE TO BUSINESS When the Disneyland resort opened in the summer of 1955, it consisted of a single theme park built on a 160acre orange grove in Anaheim, California. Today, it comprises 2 theme parks, 3 hotels, an entertainment district, and an expansive shopping area, all in California alone. More than 600 million people have visited the park, many as return guests, making the Disney theme parks the number one...