Feeling

Mathematics education

Cognitive psychology

Philosophy

Social psychology

Pedagogy

Experiential learning

Phenomenon

Aesthetics

Psychology

Epistemology

Consumption (sociology)

Journal of Consumer Research

This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the prevailing information processing model is contrasted with an experiential view that focuses on the symbolic, hedonic, and esthetic nature of consumption. This view regards the consumption experience as a phenomenon directed toward the pursuit of fantasies, feelings, and fun.

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun