Original paper
Tradeoffs Between Price and Quality: How a Value Index Affects
Abstract
The present research examines how the availability of information about the value of a product, expressed as a ratio of the quality received per dollar, influences preference formation. This index, similar to unit price which provides information about how much quantity is received per dollar, presents consumers with information regarding the quality received per dollar. An experiment that compares consumers' preferences inferred from a choice...
Paper Details
Title
Tradeoffs Between Price and Quality: How a Value Index Affects
Published Date
Dec 1, 1997
Journal
Volume
31
Issue
2
Pages
280 - 302
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Notes
History