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doi.org/10.2307/1250155
Other
An Information Processing Theory of Consumer Choice
Ian L. Ross
124
,
James R. Bettman
60
Journal of Marketing
10.40
Published
: Jan 1, 1979
1,382
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Paper Fields
consumers
customer satisfaction
expected utility
demand
time series
rationality
coalition formation
pricing strategies
discrimination learning
impression formation
Paper Details
Title
An Information Processing Theory of Consumer Choice
DOI
doi.org/10.2307/1250155
Published Date
Jan 1, 1979
Journal
Journal of Marketing
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History
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