An agenda for service research at the base of the pyramid

Purpose – The article aims to combine research priorities in the service domain with the emerging topic of service management for the base of the pyramid (BoP). This combination allows us to construct an agenda for service research at the BoP. Design/methodology/approach – The paper uses bibliographic methods for structuring the BoP contributions, and a literature review for the current research priorities in the service domain. Findings –...