Original paper
The importance of Facebook as an online social networking tool for companies
Volume: 22, Issue: 4, Pages: 295 - 320
Published: Sep 30, 2014
Abstract
Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and through empirical observation (interviews and questionnaires) and theoretical analysis (studies and academic literature on the subject), to analyse the reactions of individuals in social media (particularly in Facebook) and its confluence with the organizations. The overall aim is subdivided into three objectives covering more...
Paper Details
Title
The importance of Facebook as an online social networking tool for companies
Published Date
Sep 30, 2014
Volume
22
Issue
4
Pages
295 - 320
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Notes
History