When modesty prevails: Differential favorability of self-presentation to friends and strangers.

Although most interpersonal interactions take place between people who know each other, most self-presentation research has focused on self-presentation to strangers. Five studies showed that self-presentational favorability differed as a function of whether the interaction partner was a friend or a stranger. Studies I and 2 found that self-presentations to friends were consistently more modest than self-presentations to strangers. In Studies 3...