Visiting Item Non-responses in Internet Survey Data Collection:

Published on Sep 1, 2011in International Journal of Market Research1.512
· DOI :10.2501/IJMR-53-5-687-703
Gerald Albaum18
Estimated H-index: 18
 (UNM: University of New Mexico), James B. Wiley15
Estimated H-index: 15
 (TU: Temple University)+ 1 AuthorsScott M. Smith18
Estimated H-index: 18
 (BYU: Brigham Young University)
Sources
Abstract
A widely used technique in internet surveys is ‘forced answering’, which requires respondents to enter an ‘appropriate’ response before they are allowed to proceed to the next survey question. Forced answering virtually eliminates sources of respondent error due to item non-response. However, using forced answering might cause respondents to opt out entirely or break off early in the survey, which would increase non-response error. It has been suggested that one way around this is to provide a ‘prefer not to answer’ (PNA) option if forced answering is used, which would allow respondents to continue without providing a response to each question. This study examines effects on item non-response rates of using forced answering and ‘prefer not to answer’ in internet surveys. Findings reveal that use of PNA is not a perfect substitute for leaving questions blank, which brings into question the equivalency of response options that allow internet survey respondents to bypass answering questions and quality versu...
📖 Papers frequently viewed together
20151.14Psihologija
4 Authors (Jean Philippe Pierre Decieux, ..., Kristina Neufang)
2003
4 Authors (Don A. Dillman, ..., Michael J. Stern)
2016
2 Authors (Jeffrey S. Gutenberg, Seongbae Lim)
References21
Newest
Sep 4, 2009·Qualitative Market Research: An International Journal
#1Vallen Han (Wellington Management Company)H-Index: 2
#2Gerald AlbaumH-Index: 18
Last. Peter ThirkellH-Index: 3
view all 4 authors...
Purpose – There is limited published work addressing factors that influence responses to internet surveys. This is due in part to lack of an agreed upon set of relevant theories. Albaum, Evangelista and Medina (AEM) and Evangelista et al. made a step toward filling this gap when they studied the relevance of four theories of survey response behaviour. The AEM study included a survey from a population of survey researchers. Based on their survey, they concluded that all four theories contribute t...
Source
Dec 1, 2008·Public Opinion Quarterly4.15
#1Dirk Heerwegh (Katholieke Universiteit Leuven)H-Index: 17
#2Geert LoosveldtH-Index: 5
The current study experimentally investigates the differences in data quality between a face-to-face and a web survey. Based on satisficing theory, it was hypothesized that web survey respondents would be more likely to satisfice for a multitude of reasons, thereby producing data of lower quality. The data show support for the hypothesis. Web survey respondents were shown to produce a higher “don't know” response rate, to differentiate less on rating scales, and to produce more item nonresponse ...
Source
Dec 1, 2008·Public Opinion Quarterly4.15
#1Mick P. Couper (UM: University of Michigan)H-Index: 73
#2Peter V. MillerH-Index: 11
A key characteristic of Web surveys is their diversity. Unlike other modes of data collection, where the method tells us something about both the sampling process and the method of data collection, the term “Web survey” is too broad to give us much useful information about how the study was carried out. For example, referring to an RDD telephone survey describes both the method of sampling (in part) and the mode of data collection. But there are so many different ways to identify sampling frames...
Source
Dec 21, 2006·Public Opinion Quarterly4.15
#1Andy PeytchevH-Index: 15
#2Mick P. CouperH-Index: 73
Last. Scott D. Crawford (UM: University of Michigan)H-Index: 13
view all 4 authors...
A key choice in the design of Web surveys is whether to place the survey questions in a multitude of short pages or in long scrollable pages. There are advantages and disadvantages of each approach, but little empirical evidence to guide the choice. In 2003 we conducted a survey of over 21,000 undergraduate students. Ten per- cent of the 10,000 respondents were directed to the scrollable version of the survey, containing a single form for each of the major sections. The balance was assigned to t...
Source
Sep 1, 2006·Business & Society7.39
#1Gerald Albaum (UNM: University of New Mexico)H-Index: 18
#2Robert A. PetersonH-Index: 55
Corporations have multiple stakeholder groups. One stakeholder group consists of undergraduate business students, who collectively constitute the future leadership of corporations. Given the so-called ethical and legal lapses that have occurred in the early 2000s in such companies as Enron, WorldCom, Arthur Andersen, and Tyco, it is increasingly important to know the ethical perspectives of future business leaders so that their future behavior can be anticipated. This article reports on a survey...
Source
Mar 20, 2006·Public Opinion Quarterly4.15
#1Jolene D. Smyth (WSU: Washington State University)H-Index: 18
#2Don A. Dillman (WSU: Washington State University)H-Index: 55
Last. Michael J. Stern (WSU: Washington State University)H-Index: 18
view all 4 authors...
For survey researchers, it is common practice to use the check-all question format in Web and mail surveys but to convert to the forced-choice question format in telephone surveys. The assumption underlying this practice is that respondents will answer the two formats similarly. In this research note we report results from 16 experimental comparisons in two Web surveys and a paper survey conducted in 2002 and 2003 that test whether the check-all and forced-choice formats pro- duce similar result...
Source
#1Jeff MillerH-Index: 1
Source
Sep 21, 2005·Public Opinion Quarterly4.15
#1Scott FrickerH-Index: 6
#2Mirta GalesicH-Index: 33
Last. Ting YanH-Index: 17
view all 4 authors...
We carried out an experiment that compared telephone and Web versions of a questionnaire that assessed attitudes toward sci- ence and knowledge of basic scientific facts. Members of a random digit dial (RDD) sample were initially contacted by telephone and answered a few screening questions, including one that asked whether they had Internet access. Those with Intern et access were randomly assigned to complete either a Web version of the questionnaire or a computer- assisted telephone interview...
Source
Jan 1, 2005·Marketing Letters2.80
#1Daniel McFadden (University of California, Berkeley)H-Index: 82
#2Albert C. Bemmaor (ESSEC Business School)H-Index: 12
Last. Joachim Winter (LMU: Ludwig Maximilian University of Munich)H-Index: 41
view all 11 authors...
Measures of households’ past behavior, their expectations with respect to future events and contingencies, and their intentions with respect to future behavior are frequently collected using household surveys. These questions are conceptually difficult. Answering them requires elaborate cognitive and social processes, and often respondents report only their \"best\" guesses and/or estimates, using more or less sophisticated heuristics. A large body of literature in psychology and survey research...
Source
As we enter the twenty-first century, the Internet is having a profound effect on the survey research industry, as it is on almost every area of human enterprise. The rapid development of surveys on the World Wide Web (WWW) is leading some to argue that soon Internet (and, in particular, Web) surveys will replace traditional methods of survey data collection. Others are urging caution or even voicing skepticism about the future role Web surveys will play. Clearly, we stand at the threshold of a ...
Source
123
Cited By18
Newest
Mar 29, 2021·British Journal of Psychology4.27
#1Zher-Wen (NUS: National University of Singapore)
#2Rongjun YuH-Index: 11
Studies found that subliminal primes can be associated with specific tasks to facilitate task performance, and such learning is highly adaptive and generalizable. Meanwhile, conditioning studies suggest that aversive/reward learning and generalization actually occur at the semantic level. The current study shows that prime-task associations can also be generalized to novel word/neighbour primes from the same semantic category, and this occurs without contingency awareness. Previous studies have ...
Source
Aug 1, 2019·Journal of Community Health1.88
#1Minjin Kim (UMMS: University of Massachusetts Medical School)H-Index: 6
#2Haeok Lee (University of Massachusetts Boston)H-Index: 14
Last. Jeroan J. Allison (UMMS: University of Massachusetts Medical School)H-Index: 70
view all 8 authors...
Human papillomavirus (HPV) is the most prevalent sexually transmitted infection that leads to nearly all cervical cancers in the United States (U.S.), which could be prevented with the HPV vaccine. Korean American women experience a high burden of cervical cancer, but little is known about their awareness, knowledge, attitudes, sociocultural factors and social network/support related to intention to obtain the HPV vaccine. This study reports baseline characteristics of 104 Korean American colleg...
Source
Jun 1, 2019·Pedagogy in health promotion
#1Lenna Dawkins-Moultin (City of Hope National Medical Center)H-Index: 4
#2Lisako McKyer (A&M: Texas A&M University)H-Index: 3
Last. Andrea McDonald (PV: Prairie View A&M University)H-Index: 3
view all 3 authors...
Introduction. Limited health literacy challenges health care and perpetuates health disparities. Health agencies, such as the U.S. Department of Health and Human Services and the World Health Organ...
Source
#1Maryam Emami (Infosys)H-Index: 9
#2Sajad Rezaei (UHH: University of Hamburg)H-Index: 21
Last. See Kwong Goh (Taylors University)H-Index: 11
view all 4 authors...
Research ethics is an extremely important part of every study. Tourism scholars receive guidance on ethical issues in research from different sources throughout their careers such as experiences from participation in research activities, quantitative data analysis or research methods methodology courses, short trainings, workshops, professional readings, and involving in peer-review processes. However, in a structured quantitative context, such as tourism and hospitality, the acquaintances and r...
Source
Jun 1, 2015·Acta Structilia : Journal for the Physical and Development Sciences
#1Henry Deacon (University of Pretoria)H-Index: 1
#2Elma van der Lingen (University of Pretoria)H-Index: 11
The purpose of this article is to report on an investigation of the use of critical path and critical chain methods in the South African construction industry. Through a questionnaire survey, data was collected to establish which construction sectors apply these methods, the percentage of construction professionals using these methods, the reasons why these methods are applied, and the factors that influence the use of these methods. Based on the findings, the critical path and critical chain me...
Jan 1, 2015·Psihologija1.14
#1Jean Philippe Pierre Decieux (University of Luxembourg)H-Index: 5
#2Alexandra MergenerH-Index: 2
Last. Kristina NeufangH-Index: 2
view all 4 authors...
Online surveys have become a popular method for data gathering for many reasons, including low costs and the ability to collect data rapidly. However, online data collection is often conducted without adequate attention to implementation details. One example is the frequent use of the forced answering option, which forces the respondent to answer each question in order to proceed through the questionnaire. The avoidance of missing data is often the idea behind the use of the forced answering opt...
Source
#1Stefan GardingH-Index: 3
#2Andrea BrunsH-Index: 3
This chapter introduces two empirical studies to analyse the adequacy of complaint channels. In detail, five communication channels (mail, e-mail, phone, face-to-face and social networks) as complaint channels are examined from a customer perspective with regard to five dimensions: procedural justice, interactional justice, distributive justice, personal attitudes and social interaction. First, to test the adequacy of the complaint channels, a one-way analysis of variance is conducted for each d...
Source
Dec 5, 2014·The Journal of Marketing Theory and Practice
#1Catherine A. Roster (UNM: University of New Mexico)H-Index: 17
#2Gerald Albaum (UNM: University of New Mexico)H-Index: 18
Last. Scott M. SmithH-Index: 18
view all 3 authors...
Topic sensitivity has not been widely studied, especially at the cross-cultural level of analysis, despite its potential effect on data quality and quantity across multiple data collection modes. Internet surveys are fast becoming the preferred mode for survey delivery as they afford researchers convenient use of design options such as "forced answering" (FA) that can virtually eliminate item nonresponse error. This study examines the impact of topic sensitivity on the use of FA and the "prefer ...
Source
12
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.