Review paper
Initial trust and online buyer behaviour
Volume: 107, Issue: 1, Pages: 21 - 36
Published: Jan 29, 2007
Abstract
Purpose Online trust is one of the key obstacles to vendors succeeding on the internet medium; a lack of trust is likely to discourage online consumers from participating in e‐commerce. This research aims to investigate how online consumers develop their initial trust and purchase intentions. The research in conducted in the context of Taiwanese online bookstores. Design/methodology/approach The research examines consumers' online initial trust...
Paper Details
Title
Initial trust and online buyer behaviour
Published Date
Jan 29, 2007
Volume
107
Issue
1
Pages
21 - 36
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History