Small‐town consumers' disconfirmation of expectations and satisfaction with local independent retailers
Volume: 36, Issue: 2, Pages: 143 - 157
Published: Feb 15, 2008
Abstract
Purpose – To identify factors that influence small‐town consumers' satisfaction with local independent retailers and the subsequent relationships of consumer satisfaction to in‐shopping, community attachment, and support of local independent...
Paper Details
Title
Small‐town consumers' disconfirmation of expectations and satisfaction with local independent retailers
Published Date
Feb 15, 2008
Volume
36
Issue
2
Pages
143 - 157
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