Review paper
On the nature of markets and their practices
Abstract
This article presents a conceptual model of markets as constituted by practice. Drawing on recent sociological research on the performativity of market theories, the article stresses the need to take seriously the role of ideas in the making of markets. Since extant studies of performativity focus on the role of economics in shaping markets, it is argued that marketing as an academic discipline is a particularly apt partner in expanding this...
Paper Details
Title
On the nature of markets and their practices
Published Date
Jun 1, 2007
Journal
Volume
7
Issue
2
Pages
137 - 162
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